The latest El Gordo de Navidad (Spanish Christmas Raffle) commercial is a real tear-jerker. It’s the latest lotto ad and it’s got everyone talking about it.
With Christmas only a few weeks away, lottery players need to start thinking about buying an El Gordo Raffle ticket now, while stocks last!
To make sure that tickets get selling fast, the government’s national lottery has come up with one of the best advertisements to date.
It’s a two-and-a-half minute commercial showing just how your life can be transformed when your lottery numbers come in.
The commercial is a short, voiceless a Pixar feel animation, showing the daily life of a night watchman that works at a mannequin factory in Spain. It shows him waking up and setting off to work, only to spend the next 8 hours all alone in the factory. He’s lonely boring job, however never gets the better of him as he starts using the mannequins to leave messages for the daytime workers, he has never met. In his eagerness to do things for others, Justino will forget about himself…
Let’s not give too much away, you can rather watch his rather sweet shenanigans below:
It’s without a doubt a seasonal tug and the heartstrings that’s for sure. It’s not often we experience such a heartfelt commercial, and working the lottery industry it’s nice to see.
The commercial was produced by advertising agency Leo Burnett and Justino’s (the night watchman in the ad) mischiefs have already gone viral, with the ad being a huge hit in Spain and now around the world too, thanks to the increased popularity of the El Gordo de Navidad and the ability for anyone to buy lotto tickets online.
In fact, the hashtag #Justino has been amongst the top trending topics in Spain since Monday.
Creative director, Juan García Escudero of Leo Burnett, said during the launch of the campaign, "They say that the key to a good story is to have a good protagonist who has a particular goal, which they fail to achieve, so that the reader or viewer roots for the main character to get their wish in the end.”
The hottest lotto ticket in Spain
Every November, December, Spaniards begin to go a little crazy just thinking about buying their tickets. The name El Gordo means "The Fat One." This bumper-sized lottery sees people queueing for hours to buy a lotto ticket.
With the total value of prizes on the raffle valued at more than 2,2 Billion, the prize is officially recognised as the world’s biggest lottery prize.
The El Gordo lottery pays out more lottery prizes than any other lottery draw in the world, which is why the Spanish Christmas lottery is so extremely popular with lotto players buying lotto tickets in shops and for those lotto players buy ticket online. In fact, almost everyone in Spain buys one or more tickets for "El Gordo" Spanish Christmas lottery with an average cost of 70 Euros per person.
Choosing the right lotto numbers
Choosing the right lotto numbers for the Christmas Raffle is always hard with many people believing superstitions and traditions about which lucky lotto numbers to pick.
In fact, there are certain “lucky” numbers that sell out way before the draw and numbers to avoid are the ones that have already won.
Companies, bars, groups and even entire villages buy “Decimos” and sell it off to form their own syndicates, if they like the number selection so much. This is why we often see a massive group of people, dancing, hugging and drinking, celebrating a lotto win.
With over 30 million trying their luck in the massive prize draw, a total prizes hitting a staggering €2.2 billion ($2.7 million), don’t be left behind – buy an El Gordo de Navidad ticket today!