The latest campaign for the Lotto, showcases two of the UK’s most reviled celebrities, Piers Morgan and Katie Price. In the new lotto ad, they make fun of themselves and have caused quite a stir...
Launched on the 4th July, the tongue-and-cheek commercials, which are shot as behind-the-scenes documentaries, show Katie Price and Piers Morgan as caricature versions of themselves – as they pray to win the lottery. It's these funds that will help them raise the cash they need to realise their dreams. Each commercial ends with the voiceover explaining that anyone can win the Lotto and then pleading to the public, don't let it be them.
The Marketing and Consumer Director at Camelot, Sally Cowdry said: "Our new Lotto campaign really captures the British sense of humour in a playful and irreverent way – using celebs to have some fun with their extravagant dreams and to remind the nation that anyone can win. And that’s what Lotto is all about, a small outlay for a big dream."
If there’s one person who people love to hate, it’s Piers Morgan. It’s for this very reason that he’s perfect for the new lotto campaign. He’s lotto dream is to establish his legacy with a pier, dedicated to himself naturally.
Piers plans to build his pier on Camber Sands, with his "gigantic head" making up the entrance of the two-tiered attraction. He said that the pier would be a “lasting tribute to my talent" and the ad concludes with Piers insisting the public will be thanking him for the idea.
Here’s Piers outlining his plans to build a family attraction called Piers' Pier:
As with any campaign, we have those for Piers to win the lotto and create his own pier, and then we have those you are more than willing to use the hashtag #pleasenotthem against him winning the lotto and making his dream come true:
Those for Piers winning the Lotto:
One tweeted: "#pleasenotthem I would seriously love to visit Piers' Pier. It looks fab xx I hope he wins"
Another shared: "Is it wrong that I would rather like to visit Piers' Pier!? @piersmorgan #PleaseNotThem #Lotto"
Those against Piers winning the Lotto:
One Twitter user wrote: "People will say "Thank you" if you throw yourself OFF the end of that pier Piers Morgan #pleasenotthem"
Another posted: "He's that egotistical I bet Piers Morgan really does want to build a pier to honour himself. #pleasenotthem
While most people seem to be over the moon if Piers won the lotto and built his pier, one particular attraction on the pier seems to be well, sickening…
Although the tea-cup ride that would feature on Piers Pier looks sweet and innocent with its usual decorative flowers, this particular ride is one of the few rides that can make you physically sick. As you can see in the image above, the ride had a nauseous effect on one of Piers’ helpers. Then again, we can’t help but wonder, if the fact that Piers’ face plastered all over the kitchen crockery helped at all?
Once you’ve had your fun on the tea-cup ride, you will have to obviously fill your stomach again and in true Piers Morgan style, visitors can wonder off to the restaurant offering its customers, “Swedish Piers balls with Morganberry sauce’ as one of the specials. In the ad, the chef enters the restaurant and reveals plans to put Piers' face on "each ball", adding: "We think that could really work."
Katie Price too has lotto fans concerned with her plans when she wins the lotto, as she has vowed to make a 24 hour TV channel all about her.
The ad sees her play a cowboy, Egyptian princess, a boxer, a police woman, a paramedic and more. Surprisingly she’s actually quite good.
Piers Morgan dropped from Good Morning Britain over Lottery ad
While everyone was having the time of their lives, filming the latest UK Lotto ad, Good Morning Britain were experiencing a conflict of interest over the matter.
Apparently, Piers, who was fired from CNN last year, was due to appear on the sofa on Monday, Tuesday and Wednesday, but was absent. The reason is due to the fact that Good Morning Britain is a news and current affairs programme and cannot feature presenters who are simultaneously appearing in commercials.
Piers and Clarkson
Given their longstanding feud between Piers Morgan and Jeremy Clarkson, we can only wonder what Clarkson will have to say about Piers getting fired, as Piers had a lot to say in an open letter he sent to Clarkson. Once again, it’s simply a case of the pot calling the kettle black I guess, but it does make for some light-hearted news.
Dreaming of winning the lottery, is something all of us have in common. We all have our own versions of how we will spend our millions given the chance of becoming instant millionaires overnight.
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