Rolex is a luxury watch brand synonymous with quality, style and ironically is well known for its timeless design. It’s the ultimate accessory for any lotto winner and can be a great investment too. The brand has been producing luxury watches since 1905 and was even ranked as the 71st most valuable brand in the world by Forbes.
Originally founded in London, England in 1905 by Hans Wilsdorf and Alfred Davis, it was originally called Wilsford and Davis. In 1908 the company registered the name Rolex as a brand but only became Rolex Watch Co. Ltd in 1915. When World War I ended, the brand moved its operations to Geneva Switzerland and later renamed the company to Rolex SA.
The Science behind these iconic watches:
Born out of a desire by the watch founders to create a watch that could be just as accurate as pocket watches of the time. Founders set out to make an outstanding watch. At the time, wristwatches weren’t as durable as pocket watches and couldn’t withstand the elements as well as their counterparts.
In 1910, the Official Watch Rating Centre in Bienne, Switzerland granted Rolex a Swiss Certificate of Chronomatic Precision. This was a world first and is a certification that can only be granted to Swiss manufactured watches.
Rolex is unique in its approach to manufacture watches and is as meticulous and timeous as the product it creates. The brand has its own Rolex Lab which focuses on keeping the brand innovative and continually improving the machinery that is used to construct these iconic timepieces.
A different kind of steel:
It’s not just the production process that is unique when looking at Rolex watches. While most watches today are made from stainless steel, Rolex uses a special kind of steel named 904L steel. This kind of steel is more rust and corrosion-proof than other kinds of steel, but also polishes much better than other forms of steel. If you’re wondering why other manufacturers don’t use this kind of steel, the answer is simple. It’s more expensive. Added to that, it’s harder to work with as it requires special tools and skills.
Handmade to perfection:
A lot of people believe that Rolex watches are manufactured by machines. Although some of the watch materials do require machinery, the watches are mostly handmade. The watch bracelets and Rolex movement are all assembled by hand. This incredible part of the Rolex-making process requires trained Rolex assembly professionals.
Precious stones used in Rolex watches are hand-set and hand-selected by their in-house gemology department.
With great attention to the detail in Rolex watch designs, it’s important to note that Rolex follows rigorous quality control measures to ensure that customers only receive the best.
So luxurious that Rolex makes their own gold:
It’s incredulous to think that a watchmaker would make their own gold - but Rolex does it! Taking 24k gold and turning it into 18k yellow or white gold and making their very own Rolex Everose gold (this is their version of Rose-gold that is fade resistant). It is largely thought that Rolex is the only watchmaker in the world that produces their own gold.
A closely guarded secret
As you can imagine, security at the Rolex factory is incredibly tight. Security checks are carried out very strictly and the factory is said to have an underground safe (in true James Bond fashion) where valuable completed watches are kept.
Each Rolex watch has its own serial number and is kept in a unique Rolex box that carries its own exclusive serial number too; when a watch is serviced, these numbers can be used to tell someone everything they need to know about a watch’s history.
All employees at Rolex carry badges that need to be kept docked when they are at their desks, they are also required to use a fingerprint scanner to access the building. The safes in the building can only be accessed via iris scanners (that scan your eyes) and are sealed with big bank safe doors.
Top 3 Rolex Records:
- The Paul Newman Daytona watch holds the record for the most expensive watch sold on auction at US $17.5 million.
- The Rolex Deepsea holds the record for the watch that can dive the deepest at an impressive 3,900m, this watch will still work.
- This same watch also holds the record for the watch that can withstand the highest place on earth (Mount Everest).
Would you buy a Rolex? The PlayHugeLottos team can't wait to hear from you, so tell us in the comments below.